• How Much Money The Rock Made From WWE In 2024 & 2025
New SEC filings tied to TKO’s earnings report reveal how much money Dwayne “The Rock” Johnson earned from WWE across 2024 and 2025. In January 2024, Johnson signed a services agreement with WWE and was appointed to the TKO Board as a WWE director designee. As part of that deal, WWE transferred ownership of “The Rock” trademark and related intellectual property to Johnson through one of his affiliates. In return, Johnson agreed to license the branding and his likeness back to WWE for wrestling-related products for up to 10 years.
The financial centerpiece of the agreement was a restricted stock unit (RSU) award valued at $30 million. WWE recorded $17.7 million in equity-based compensation tied to that award in 2024 and an additional $4.0 million in 2025.
Beyond stock compensation, Johnson also received royalty payments from WWE. The company paid him $0.9 million in royalties in 2024 and another $0.9 million in 2025 for licensed products using his name and intellectual property.
He was also reimbursed for travel related to his WWE services. Those reimbursements totaled $2.6 million in 2024 and $0.6 million in 2025.
Based on the disclosed figures, The Rock’s total compensation connected to WWE across 2024 and 2025 includes $21.7 million in recognized stock compensation, $1.8 million in royalties, and $3.2 million in travel reimbursements — with the broader $30 million stock grant forming the foundation of the deal.
The Rock was last seen on WWE programming at the Elimination Chamber 2025 premium live event on March 1, 2025, where he was involved in John Cena’s heel turn.
RELATED: The Rock Addresses WrestleMania 43 Return Rumors
• The Massive Amount Vince McMahon Has Repaid To WWE Revealed
As part of its latest SEC filings tied to TKO’s earnings report, WWE outlined updated financial details regarding its past relationship with former executive chairman Vince McMahon.
The documents confirm that McMahon has reimbursed the company more than $12 million connected to expenses stemming from the WWE Board of Directors’ internal investigation. That investigation ultimately led to the filing of the lawsuit brought by Janel Grant and preceded McMahon’s exit from the company following the TKO merger.
According to the filing, McMahon agreed to personally cover certain payments owed to third parties. Under SEC accounting guidelines, those payments were recorded by the company as expenses once they became probable and measurable. They are classified as non-cash capital contributions and reflected in stockholder equity disclosures.
TKO also assumed $3.5 million in liabilities tied to future payments McMahon had agreed to make to specific counterparties at the time of the WWE acquisition. In 2023, the company recorded $3.5 million in expenses related to payments made directly by McMahon, along with additional costs tied to WWE’s global headquarters lease. Those amounts were categorized within selling, general and administrative expenses and finance lease assets in the company’s financial statements.
The filing further details that McMahon reimbursed WWE $5.8 million in 2023 and $6.4 million in 2024 for costs associated with the special committee investigation. Like the other payments, those reimbursements were treated as capital contributions rather than operating income.
Also Read: “Vince McMahon would have never done anything like this” – Hall Of Famer On WWE’s Current Issue
• WWE Defeats UFC In Total Revenue For 2025
WWE generated more revenue than UFC in 2025, according to TKO Group Holdings’ full-year financial report. For the year ending December 31, 2025, WWE brought in $1.709 billion in revenue, compared to UFC’s $1.502 billion. Both brands posted year-over-year growth, but WWE finished ahead in total revenue.
The figures were included in TKO’s earnings release detailing fourth quarter and full-year results. While TKO’s overall revenue dipped slightly to $4.735 billion due to a decline in its IMG segment, both WWE and UFC individually saw gains. WWE’s annual revenue increased by $311.3 million, while UFC rose by $96.0 million.
Adjusted EBITDA also reflected strong performances across the board, with WWE contributing significantly to TKO’s overall $1.585 billion total for the year.
TKO executives pointed to continued momentum across both properties, citing strong live events, media rights agreements, and global partnerships. The company is projecting further growth in 2026, targeting revenue between $5.675 billion and $5.775 billion.
