WWE is handing Rampage a golden opportunity because you have to assume SmackDown averages about two million viewers a week, give or take. AEW right now is probably around 900,000 because they got a couple back-to-back weeks of a million plus, and if that trend continues, I suspect it will, now you’re getting into the point of being legitimate competition, regardless of what Vince McMahon has to say.
You have to assume, though, looking at those numbers, that there is a large percentage of the WWE audience who has not yet sampled, or if they have sampled, haven’t become a regular AEW viewer. The numbers just tell you that. You got 2 million over here. You got 1 million over here. Well, there’s a million people floating around out there that haven’t committed yet. They’re ambivalent, at this point, to AEW, for whatever reason. Well, now there’s a reason not to be ambivalent.
Now, there’s a reason to go, ‘Hey, this show is on right after SmackDown. Let’s at least see what’s going on.’ We’ve talked ad nauseum about getting people to sample your product. I always use the restaurant analogy, give people a reason to try your menu. It’s incumbent upon you then once they do to deliver, but once you do, now, you’ve got a loyal customer.”
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