WWE News

Big Change Made To Hulk Hogan’s Business

Hulk Hogan Article Pic 5 WrestleFeed App

• Big Change Made To Hulk Hogan’s Business

Hulk Hogan’s liquid legacy is entering a new era. Despite the passing of the Immortal one, the business he built – Real American Beer – is reaching heights that would make the Hulkster proud, hitting a massive milestone of 10 million cans sold in just a year and a half.

To celebrate this explosive growth, the company is undergoing a major visual overhaul. According to TMZ Sports, the brand is retiring its original “retro” packaging – which famously featured Hogan waving an American flag – in favor of a modern, sleek design. While the new cans are noticeably Hulk-less, the company was quick to reassure fans that the legend hasn’t been erased.

Special edition cans featuring Hogan’s likeness are already in the works for the future, continuing the tribute style seen during their previous collaboration with WWE.

To give the original design a proper send-off, the company has launched a high-stakes sweepstakes titled “The Final Run.” Lucky customers who track down the remaining OG stock might find one of 50 “golden tickets” hidden inside 12-packs.

These winners will secure a rare piece of memorabilia: a beer can personally signed by Hulk Hogan himself, along with a cash prize. It’s a final chance for Hulkamaniacs to grab a piece of history before the brand fully embraces its new, polished identity.

• Top WWE Star Defends The “Royce Keys” Name

World Heavyweight Champion CM Punk recently addressed fan criticism surrounding Royce Keys (fka Powerhouse Hobbs in AEW) and his name change, pushing back strongly against the negative reaction.

Speaking on the No-Contest Wrestling Podcast, Punk said wrestling fans often complain about new talent while simultaneously demanding something fresh. He argued that name changes are an inevitable part of giving performers a clean slate and allowing them to establish a new identity on a bigger stage.

Punk said he personally liked the name Royce Keys from the moment he heard it, calling it a strong and fitting name for a performer being positioned for a new chapter. He added that fans tend to reject anything unfamiliar at first, even when it represents growth or opportunity for a wrestler.

“I think Royce Keys is a pretty bada$$ name,” Punk said.

Using Keys as an example, Punk pointed out what he sees as a contradiction within the fanbase: calls for new stars are common, but patience for those stars is often nonexistent. According to Punk, performers like Keys are being set up to succeed, but constant negativity can undercut that process before it has a chance to play out.

Punk emphasized that change is part of wrestling’s cycle and that new names, presentations, and opportunities should be judged over time rather than dismissed immediately.

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