Since his return to the company after almost 10 years, WWE has used CM Punk to drive ticket sales and capitalize on merchandise profits. Interestingly, CM Punk’s dog Larry has also become a surprising source of revenue for WWE.
According to WrestleVotes, Larry’s merchandise on WWE Shop has sold exceptionally well, even outselling several WWE roster stars:
“Some merchandising news. We are told WWE was absolutely thrilled with the initial run items of Larry, the dog. CM Punk’s dog so much so we are told to expect multiple new Larry items to be featured upon CM Punk return to TV.
A source did say Larry the dog outdrew several current superstars as well as WWE Legends on WWE Shop over the course of his merchandising release.
He did have a T-shirt. He did have, I believe a stuffed dog is either in the works or on the way.”
During an interview with Adrian Hernandez, WWE Champion Cody Rhodes was asked about this report and here’s what he said:
“I don’t think that’s a rumor. Pharaoh has — this is going to sound so inside — he has more SKUs on the shelf. He’s got a couple of shirts, the plushes, more SKUs on the shelf for that.
So, Larry is killing it. He should be! We love Larry in our house. CM Punk loves Pharaoh, but Pharaoh is… Larry is — Larry’s not there yet. I don’t doubt Larry’s going to get there. We’re talking about dogs, all right? It’s just dogs. Larry’s on his way, all right? Larry’s on his way.”
NEW VIDEO: Brandi Rhodes (Cody Rhodes’ Wife) Exposes Her Buns:
