On his Grilling JR podcast, Jim Ross revisited the WWF Armageddon 1999 PPV, focusing on the controversial moment when Miss Kitty (Stacy Carter) exposed herself during the pay-per-view.
JR explained the decision to include such content as a strategy to appeal to WWF’s key demographic of men aged 18 to 34, emphasizing the importance of catering to this audience to sustain the business.
Ross acknowledged the role of women in wrestling but stated that male viewership was critical to WWF’s success at the time. He confirmed that Miss Kitty was “properly rewarded” for her participation in the segment, likely receiving her best payday in the company.
While some performers may have felt undercompensated, Ross defended the payroll decisions, noting Vince McMahon’s oversight focused on ensuring top performers were adequately paid.
Here’s what Good Ol’ JR said:
“It was a way to try to entertain men 18 to 34. And if you’re a marketer, or you’re a business person, or you’re someone that has average intellect, you know that men 18 to 34, as a rule, like that kind of thing. So consequently, we’re trying to cater to our biggest and most viable demographic. Pro wrestling is a male show.
You can say, ‘Well, it’s this or that.’ If you lose your males, you’re out of business. So let’s not bullsh*t each other. Does it have a place for women? Absolutely, hell yeah, of course, women broadcasters and all kinds of things.
We’ve got great women, you know, Rene Paquette at AEW is one of the most intelligent and informed people on TV as far as pro wrestling is concerned. She does a great job. It’s a key role that can be filled and has been filled by others, but you know, you’re looking at, how do you please men 18 to 34? Show them a couple of b00bs, and Miss Kitty, AKA The Kat, was happy to provide that opportunity with her luscious little breasts.
It probably enhanced them going from a good payday to the best payday they ever had. So hell yeah, they got compensated for it.
Now, you go back and interview some of these people, and they may tell you that, ‘I thought I should have gotten more’, but that’s the same story everybody tells when you’re talking about discretionary income. It’s an opinion. It was my opinion of what the pay should be. That was the only payroll that Vince looked at that he either approved or disapproved, and he didn’t change too many things.
He only looked at the top four or five guys to make sure they were being taken care of, and we moved on, but she got extra, and deservedly so.”
Below is the uncensored video of Miss Kitty going topless:
