4. Goldberg Says Dana White Pulled A Little Vince McMahon For UFC 200
During a recent interview with The Miami Herald, former WWE & WCW World Heavyweight Champion Goldberg talked about the cross-promotion between WWE & UFC and how Dana White pulled a little Vince McMahon for UFC 200:
“If you look at the UFC business model, they’ve always professed that they put the best fighters out there, and I’m not saying this because we’re talking about Brock. I’m saying this as an example. The best fighters out there on the planet are the ones they want to put in front of the cameras for people to see. If you look at what Scott Coker does at Bellator, they’ve been getting some unbelievable ratings, but those rating aren’t for the guys who have the best records.
So we’re seeing Dana White pull a little Vince McMahon, pull a little swerve, untraditional programming for himself, realizing that Brock Lesnar is the biggest draw in MMA pay-per-view history I would imagine. So I think it’s a very smart business move. I think it’s great for UFC and WWE. I think it’s a cool cross-promotion that people never saw coming.”
