2. Who Does Vince McMahon View As The Face Of Raw & SmackDown Live?
When the WWE re-introduced the Brand Split last year, Vince McMahon was very clear with who’s going to be the face of each brand: Roman Reigns (Raw) and John Cena (SmackDown Live).
But with Cena being considered a part-timer now, Vince looks at Randy Orton, who’s a former 13 time WWE World Heavyweight Champion, as the face of SmackDown Live.
While the term “face of the brand” has to do with the drawing power of that particular Superstar, Cena could become the face of SmackDown Live once again if he becomes a full-time WWE Superstar once again (as he’s still WWE’s biggest draw).
On the other hand, Reigns is the #1 draw among the full-time WWE roster (Cena isn’t considered here as he’s a part-timer) and his position as the “Face of Raw” is justified by that.
But speaking of WWE as a whole, “The Big Dog” Roman Reigns (who defeated The Undertaker at WrestleMania 33) is scheduled to take Cena’s place as the “Face of WWE” by next year’s WrestleMania 34.