4. Bruce Prichard On Vince McMahon Not Understanding CM Punk’s “Straight Edge” Gimmick

During a recent edition of “Something to Wrestle with Bruce Prichard”, Bruce Prichard (f.k.a Brother Love in the World Wrestling Federation) discussed Vince McMahon not understanding CM Punk’s “Straight Edge” gimmick. Below is what he said:

“He didn’t understand it, didn’t know what the hell it meant; didn’t get Punk’s look; didn’t get the Straight Edge deal; didn’t like all the tattoos; didn’t know what the hell Muay Thai was. He just didn’t get it. It was just a disconnect with Punk and how he relates with people at home? He is not every man. He is actually against the grain and doesn’t have a big bodybuilder body. Wonders what Muay Thai is. It was almost as if they picked apart the s*it. It’s almost as though, if you want to examine it, why wouldn’t you accentuate that the guy is drug and alcohol free?

I could even go, and again, this was my thought, but you position him as a heel against all that stuff because a lot of our audience were beer drinkers among other things. Let him be ‘holier than thou’ because that was how he came across, or you go the other way with it and make him ‘holier than thou’ and say who he is, but either way to me, the message was good on both sides. It was good for him being a heel and Straight Edge and him being a heel and being Straight Edge. They didn’t get it and again the more he was pushed and shoved down people’s throats the more he was coughed back up.”