During a recent edition of “Conversation with The Big Guy” podcast, former WWE Superstar Ryback talked about the possible reason why WWE hasn’t turned Roman Reigns heel yet.
Below is what the former Intercontinental Champion said:
“Fans were cheering the heck out of Roman Reigns when he was part of the Shield. The more successful you are, the more people hate you, so I do feel that you have to acknowledge that on a certain level, and the reason why they haven’t turned him heel is because of the merchandise numbers that he is pulling in is probably very strong. That is by design when they are marketing to the masses when it comes to him.
The audience can turn him heel and will be playing to that small part, but you will lose out on the merchandising, but there are a lot of different things to look at. I look at it that if you turn him heel, you can eventually turn him into a bigger babyface and can get those people to really like him—which they may do, you never know. He is in their little inner circle, so anything is possible with him. I love Roman, I think he is awesome.”