Before an episode of SmackDown in December, a new concept called WWE Speed was introduced, featuring 5-minute matches.
The first round of matches included Bronson Reed defeating NXT’s Nathan Frazier and Cedric Alexander defeating Axiom.
Corey Graves and Kevin Patrick provided commentary, suggesting that these matches might be aired on WWE’s social media channels.
Each match had a “WWE Speed” graphic and a countdown timer, and wrestlers from various brands were featured on the LED boards around the ring.
WWE has filed to trademark “WWE Speed” for entertainment services with the United States Patent and Trademark Office:
“Mark For: WWE SPEED™ trademark registration is intended to cover the categories of production, exhibition and distribution of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media.
Providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of wrestling information.”
During the WrestleMania 40 Kickoff press conference, Michael Cole announced that WWE Speed will debut on Twitter / X in April after WrestleMania XL.
In an update, The Hollywood Reporter is reporting that WWE’s agreement with X for “WWE Speed” is for 2 years.
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