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Why AEW’s Viewership Might Increase In January

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During an interview with Case Lowe from Brian & Kenzie on Q101, Tony Khan was asked if majority of the fans care about AEW’s TV ratings.

Khan said the average fan doesn’t care about ratings. Khan also said that he’s hoping for AEW’s viewership to increase as All Elite Wrestling programming becomes available on Max starting January, which means AEW content will be available in twice as many homes than it is now.

Here’s what the AEW President said:

“I’m not sure the average fan actually pays attention to that. I think we all sometimes think of the superfans like ourselves and we all have such nuanced opinions and we remember what show did a rating 3 and a half years ago and what was on against it or if there was a power outage or a big event on the news. But it’s pro wrestling, 52 weeks a year. We’ve all really sharpened our minds to have these memories. It’s week in, week out.

I do think cable has changed a lot. It’s amazing to look at how wrestling has sustained. As the cable universe has changed and the steaming audience has grown, wrestling has still delivered at a very very high level week in, week out. Even recently, we’re seeing great numbers. Compared to other sports on television, AEW is putting up huge, huge numbers week in, week out and is still one of the top shows on television after all these years.

Our shows have had double digit gains week in, week out where Dynamite was up a huge amount since the election’s over. Collision over the last several weeks has gone up three straight weeks.

I think getting out from the World Series and the election cycle… really for us it was great to be able to go into November with Full Gear and get fans excited, play the November Rain video and really get people back into that groove.

For us, I do think it’s important to look at how the universe changes. Things will change again next year because a lot of the audience will be exposed to AEW for the first time. There’s people who don’t have cable or satellite anymore and they mostly have cut the cord and they stream.

Having AEW live on Max is gonna open so many new fans up to the experience for the first time ever. We’ll be available in almost twice as many homes starting in January.

It’s pretty amazing. It’s gonna be a really exciting time and I hope we can make some new wrestling fans when AEW goes to Max.”

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