WWE has filed two trademark applications for the “YES YES YES” chant, just days after Bryan Danielson’s attempt to trademark the chant was abandoned.
Danielson, who popularized the chant during his WWE career, had expressed uncertainty about using it after joining AEW but continued to do so last year. He filed a trademark for the chant, but WWE then reached out to him regarding their own claim.
On September 30, 2024, WWE submitted its trademark applications.
The first covers entertainment services related to wrestling, including television, radio, internet broadcasts, wrestling events, fan clubs, newsletters, and blogs.
“Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”
The second trademark relates to clothing and accessories, covering a wide range of apparel and items such as shirts, jackets, pajamas, footwear, hats, wristbands, and even championship belts.
“Clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas; championship trophy belts.”
Danielson’s trademark application was marked as abandoned on September 20, but WWE’s filings remain active and are awaiting examination. It’s unclear if Danielson will object or respond to WWE’s filing.
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