“The Face That Runs The Place” John Cena vs. “The Deadman” The Undertaker is a match that Vince McMahon has been wanting to do at a major PPV for years now.
This match was planned for last year’s WrestleMania, but got cancelled when Cena suffered a shoulder injury and didn’t wrestle a match at the event.
Vince then planned to do this match again at WrestleMania 33, but Vince changed his mind and wanted The Undertaker’s match to have some kind of impact on the future of WWE.
This led to Vince dropping the idea of Cena vs. Taker and decided to book Roman Reigns vs. The Undertaker for WrestleMania 33. It has been noted in the past that Vince also wanted to do a match between Reigns & The Undertaker at a WrestleMania event before Undertaker retires.