3. Fresh Booking Options
SmackDown has been suffering from low ratings despite putting on a good show every week. One of the factors which may be behind it is the lack of proper feuds in WWE. Kofi Kingston, the main champion on the blue brand, hasn’t been booked in a proper storyline since winning the WWE Championship at WrestleMania.
He has been booked in random matches with the likes of Samoa Joe, Kevin Owens and Dolph Ziggler. The only proper feud he’s been booked in is with Randy Orton, which is going on right now. Ironically, the reason fans are invested in this feud is not WWE booking, it is actually the 11-year history between Orton and Kingston.
Orton winning the title will open many new directions for WWE, because The Viper can develop chemistry with anyone in no time. We can get to see some new faces like Cesaro, Aleister Black and Ali in the main event scene.
Orton winning the title will also prolong the Kingston/Orton feud, which has the potential to be a classic rivalry, if booked well over a long period of time.
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