15. WWE Announces Record Revenue For Q2, WWE Network Subscribers Revealed
WWE announced the following second quarter results:
– Revenue increased 8% to a record $214.6 million as WWE’s Live Event and Network segments achieved their highest quarterly revenue in Company history
– Operating income was $10.7 million and Adjusted OIBDA1 of $18.1 million was essentially in line with the Company’s guidance
– WWE Network averaged more than 1.63 million average paid subscribers over the second quarter 2017, which represented an 8% increase from the second quarter 2016
– Launched localized weekly TV shows in India and Middle East. WWE Sunday Dhamaal in Hindi with Sony Pictures Networks and WWE Wal3ooha in Arabic with OSN feature highlights of Raw and SmackDown
– Completed multi-year agreement to televise Raw and SmackDown on SuperSport, Africa’s premier sports broadcaster. WWE programming will be broadcast live for the first time in more than 50 countries.
– WrestleMania (April 2, 2017) broke the attendance record for the Orlando Citrus Bowl, attracting 75,245 fans, and reached a record 1.95 million global households on WWE Network alone, making it the most-watched WrestleMania in history. WrestleMania was made available live in China for the first time on PPTV Sports via pay-per-view with a choice of Mandarin or English commentary. During WrestleMania Week, WWE Network subscribers watched 22.5 million hours of content, averaging approximately 13 hours per subscriber.
WrestleMania was the most social event in WWE history with 5.19 million interactions on Facebook and Twitter during the broadcast alone. WrestleMania accounted for nearly 30% of all social TV interactions on April 2nd, surpassing the Country Music Awards (13%), The Walking Dead Season Finale (10%) and MLB Opening Day on ESPN (10%). During WrestleMania, the Company launched its first Snapchat show yielding over 5 million unique viewers. A series of Snapchat shows, co-produced by NBCU, will start later this year.