A fan posted a newspaper ad of a WWF House Show from January 4th 2002, where Lance Storm faced a young rookie named Brock Lesnar.
This was a few months before Lesnar made his official WWF main roster debut as ‘The Next Big Thing’.
Storm told the following story of working with Lesnar:
“Great story about this loop. I was told to teach/coach Brock in these matches. The first two nights I was told to beat him but make him look strong and protect him on the finish by cheating. We had real good competitive matches and I cheated to win.
The third night I was told they wanted him to win. I said cool and we went and had another competitive good match and Brock beat me clean. I got to the back and another agent pulled me aside and reprimanded me and told me:
‘All that back and forth stuff makes for a good match and all but we are looking to program him a certain way, we don’t need all that other stuff.’ I was livid and replied with something to the effect of:
‘If you want him to squash me, you have to tell me that before I go out there. I was told to push him and to teach him, that’s what I did.’
I walked off shaking my head thinking, beating him twice was fine, but getting a nearfall tonight was too much? 😡”