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Real Reason Behind WrestleMania Getting Longer Every Year

Vince McMahon WrestleMania 35

• Old School WWF Diva Celebrates Her Birthday

Old School WWF Attitude Era Diva Lita (Real name: Amy Dumas) turns 44 today.

After being trained in Mexico and becoming a valet in Paul Heyman’s Extreme Championship Wrestling under the name “Miss Congeniality”, Lita joined the World Wrestling Federation in 2000 and instantly became the valet of Essa Rios, and later The Hardy Boyz, which led to a real life romance and relationship with Matt Hardy, that lasted for a couple of years.

During the late Attitude Era, Lita also evolved into a professional wrestler, who eventually ended up winning the WWF/E Women’s Championship on 4 occasions until her semi-retirement in 2006.

She was inducted into the WWE Hall of Fame in 2014 by fellow Attitude Era Diva Trish Stratus.

HAPPY BIRTHDAY LITA!

• Real Reason Behind WrestleMania Getting Longer Every Year

WrestleMania is getting longer every year and this year’s WrestleMania 35 PPV became the longest PPV ever in WWF/E history as it lasted a total of 7.5 hours (pre-show + main show).

While fans don’t seem to find logic behind WWE putting on such a long show, but there is.

According to The Dirty Sheets, WWE has one major metric that they put out to their investors and their stock holders – Hours of WWE Network viewership.

If WrestleMania is a 6 hour show viewed by approximately 2 million subscribers, this comes to 12 million hours of viewership. Now by going up to 8 hours of WrestleMania, they increase that to 16 million hours of viewership.

The monthly target for WWE at the moment is 60 million hours of viewership per month. In order to reach that number, they would need every person who has the WWE Network to watch 1 hour a day.

At the moment, they are falling short of that because a lot of people only watch the PPVs (which happen once a month, so WWE wants to make those shows as long as possible to increase the hours of WWE Network viewership).

        
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