Real Reason Why WWE Brought The Brand Split Back

• WWF Veteran Undergoes Knee Surgery

WWF Veteran Goldust underwent a knee surgery. Below is what WWE posted:

Goldust undergoes knee surgery

“Goldust has undergone surgery on both of his knees.

The former Intercontinental Champion tweeted a photo from a waiting room in Birmingham, Ala., on Tuesday afternoon alongside Dr. Jeffrey Dugas, a renowned orthopedic surgeon who specializes in sports injuries. The procedure was successful, and Goldust is expected to make a full recovery.”

Sitting here with @JeffDugasMD in Birmingham ready. pic.twitter.com/RtXNUA6uKq

— Dustin Rhodes (@Goldust) July 10, 2018

Hey everybody, letting you know that both my knee surgeries went well. Ready to ride up outta here. #wellness #surgerydone #BenjaminButton #Goldust #KeepSteppin #WWE #SuperNatural pic.twitter.com/Jh63MZ7HA2

— Dustin Rhodes (@Goldust) July 11, 2018

• WWF Flashback: Epic Reaction To Stone Cold Steve Austin’s Entrance

 

The Good Ol’ Attitude Era days!

A post shared by WWF Old School (@wwf.oldschool) on Jun 25, 2018 at 4:18am PDT

• Real Reason Why WWE Brought The Brand Split Back

WWE brought back the brand split back in 2016 which totally changed the landscape of the company. The Sports Business Daily reports that WWE brought the brand split back because ESPN showed interest in a television deal with the company. Turner broadcasting also wanted to feature WWE programming but did not do so.

ESPN met with Stephanie McMahon, Triple H, Michelle Wilson and George Barrios at least four times throughout 2017. ESPN already had too many sports deals so it was impossible to broadcast WWE programming at the same time for the whole year which caused WWE to back out from the deal.

ESPN also wanted to feature WWE shows on its ESPN+ streaming service at one point but the deal could not be reached because it was considered as a competition for the WWE Network.