WWE News

12. Reason Behind WWE Not Getting Involved In Matt Hardy – Impact Wrestling’s Battle Over The “BROKEN” Gimmick

During a recent interview with LAW (which is owned by Impact Wrestling’s parent company Anthem), Impact Wrestling president Ed Nordholm had the following to say regarding them owning the “BROKEN” gimmick:

“I think it’s unquestionable that the ownership of the characters in the storyline resides in Impact Wrestling. I don’t think even the Hardys would dispute that. They’ve all signed contracts. Their contracts are standard contracts. Not only in the wrestling industry, but in the entertainment industry, generally, the producer of the show owns the content and it doesn’t really matter who in the creative team came up with the idea of what the character should be. The person that owns the storyline and the character is the person who invested to take that idea and put it on TV. That’s what we did. Impact put those characters on TV, and the contracts with those people are indisputably contracts that provide their IP to Impact.”

Below is what Dutch Mantel (f.k.a Zeb Colter in WWE), who is the Impact Wrestling Creative Consultant to Head of Creative, tweeted regarding this:

Below are a series of tweets from Reby Sky (Matt Hardy’s wife) and Matt Hardy regarding this:

Dave Meltzer of the Wrestling Observer noted that the reason why WWE is not getting involved in this is that WWE officials don’t want to set an example of them buying someone else’s idea.

However, this doesn’t mean that WWE isn’t interested in the “BROKEN” gimmick. If they weren’t interested, then they wouldn’t allow Matt to do his DELETE taunt on WWE programming.

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