• Why WWE Is Using AI Revealed
As noted before, WWE has started using Artificial Intelligence behind the scenes to help with creative decisions, including storylines and tracking what is connecting with fans across different markets.
According to POST Wrestling, TKO President and COO Mark Shapiro explained during this week’s town hall that the move is part of a broader push to modernize the company’s systems, improve efficiency, and stay ahead in terms of technology across the business.
“I would like to ask you, we’ve had 17 questions on AI, which tells you people are desperate for it, they’re thirsty for it, they’re dealing with bad tech, no offense to anybody on here, but just outdated tech, if you will. And when are we going to move into the 21st century? What are we doing across the business to make us more efficient, help us improve our profitability line, and just be a leader in the space for these businesses that we run.”
WWE is also now utilising AI in the production of content for its weekly television shows. On the latest episode of NXT, the company aired an AI-generated video package to confirm the ending of the rivalry between Zaria and Sol Ruca.
• SmackDown Star Announces Retirement Of Popular Character
Alexa Bliss has confirmed that her “Dark Alexa” character is now officially retired. The former Women’s Champion aligned with the late Bray Wyatt in 2020, undergoing a major character shift. Although she later turned on him at WrestleMania 37 in 2021, elements of the darker persona continued for some time before gradually fading away.
In a Cameo video sent to a fan, Bliss explained that the character has now been put to rest out of respect for Wyatt and his legacy.
“About Dark Alexa. Look, while I love that it meant something to you, it meant so much to me as well. That chapter is very special and very closely tied with my time with Bray, so out of respect to him and the Wyatts, I like to keep that version of myself exactly where it is.
And for the time, it is retired and untouchable, but I can still be with it. On hard days, remember that even the strongest versions of ourselves are built through the darker moments. You’re allowed to feel it, but don’t let it stay there.”
Bliss has been competing in a Tag Team with Charlotte Flair over the past year, with the duo recently becoming involved in a new rivalry with Fatal Influence.
• The Unknown Has Debuted In WWE (Photo)
With several top NXT stars recently moving up to the main roster, WWE’s developmental brand continues to introduce fresh talent. Six new names debuted on TV this week, while others are being prepared through live events.
During last night’s NXT live event in Lakeland, Florida, recent WWE signee Jessica Bogdanov made her debut under the ring name “The Unknown”. She fell short against Lizzy Rain in her first match.
Bogdanov, a Russian pole dancer, participated in WWE tryouts during SummerSlam 2025 weekend and was officially signed by the company in November.
She brings an impressive athletic background in rhythmic gymnastics and freestyle calisthenics. Bogdanov earned a silver medal in the 5 Balls event and bronze medals in 3 Ribbons + 2 Hoops at the 2011 Pan American Games. She also competed at the 2012 USA Gymnastics Rhythmic Championships and was crowned Freestyle Calisthenics World Champion in 2015.
It is likely that WWE has not yet decided on a permanent ring name for her, and she will receive a proper name once she makes her television debut.
