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WWE Announces Historic New Deal With DraftKings

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• WWE Announces Historic New Deal With DraftKings

WWE announced the following today:

DRAFTKINGS AND WWE ENTER HISTORIC NEW DEAL

“BOSTON & STAMFORD, Conn. – March 29, 2021 – DraftKings (Nasdaq: DKNG) and WWE (NYSE: WWE) today announced that DraftKings will become an Official Gaming Partner of WWE, subject to regulatory approval in all applicable jurisdictions. The collaboration centers on DraftKings’ popular free-to-play pools product and will launch with an inaugural free-to-play pool at WWE’s two-night pop culture extravaganza, WrestleMania, on April 10 and 11.

“As a cultural icon and incredible sports and entertainment company, we are thrilled to join forces with WWE and introduce its devoted fanbase to the DraftKings brand,” said Ezra Kucharz, Chief Business Officer at DraftKings. “This relationship helps fuel the engagement and drama of WWE’s signature matchups and storylines as audiences enjoy the second-screen experiences our products provide.”

Pursuant to the agreement with WWE, DraftKings will receive an exclusive license to media assets and in-game branding for WWE pay-per-view events. Additionally, both WWE fans and DraftKings customers will be able to participate in a number of integrated, free-to-play pools contests and products and experience digital promotion and program integration.

“We’re excited to enter this new agreement that makes DraftKings WWE’s first-ever free to play gaming partner,” said Stephanie McMahon, WWE Chief Brand Officer. “This collaboration marks a significant step in deepening engagement with our passionate fans and will provide DraftKings the opportunity to leverage the massive appeal and reach of the WWE brand.”

WrestleMania will take place Saturday, April 10 and Sunday, April 11 at Raymond James Stadium in Tampa Bay, and stream live exclusively on Peacock at 8 pm ET in the United States and on WWE Network everywhere else.

More information about DraftKings is available at www.draftkings.com.”

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• ON THIS DAY IN WWF HISTORY (March 29, 2001) – WWF SmackDown!

On this day in 2001, the World Wrestling Federation aired an episode of their weekly TV show ‘WWF SmackDown!’.

It was broadcasted from the Joe Louis Arena in Detroit, Michigan and featured pre-taped matches & storyline segments on the road to the ‘WWF WrestleMania X-Seven’ PPV.

Here’s the card:

1. X-Pac & Justin Credible vs. The Acolytes

2. Chris Benoit & Test vs. Eddie Guerrero & Kurt Angle

3. Matt Hardy vs. Rhyno

4. Steven Regal & The Big Show vs. Chris Jericho & Kane

        
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