WWE reported their second quarter 2023 results today. In this, it was revealed that WrestleMania 39 had a 29% increase in viewership in comparison to WrestleMania 38.
Below are the highlights from the press release:
– Revenue was $410.3 million, an increase of 25% and a quarterly record; Operating income was $87.3 million, an increase of 26%; and Adjusted OIBDA1 was $140.7 million, an increase of 54% and a quarterly record.
– Returned $9.8 million of capital to shareholders through dividend payments.
– Viewership for WWE’s weekly flagship programs, SmackDown and RAW, increased 26% and 19%, respectively, in the P18-49 demo, significantly outperforming overall broadcast and cable television, which both declined 12%.
– Each WWE premium live event (WrestleMania, Backlash and Night of Champions) set global unique viewership records with year-over-year increases of 29%, 34% and 45%, respectively.
– Live Events revenue increased 51% over the prior year period, reflecting continued strong demand for domestic and international events.
North American Live Event average attendance was 9,870, an increase of 45% and a quarterly record.
– In July, Money in the Bank was held at The O2 in London. Money in the Bank was WWE’s highest- grossing arena event in company history.
Money in the Bank also set new records for viewership, sponsorship revenue, merchandise revenue and social media activity.
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