4. Jim Ross Addresses Rumors of WWE Doing 2 PPVs Every Month After Brand Split
We recently noted that the WWE might be going with 2 PPV events a month after the Brand Split, one for Raw & one for SmackDown (except for the original 4 PPVs: Royal Rumble, WrestleMania, SummeSlam & Survivor Series, where both the brands will be present).
Below is what WWE Hall of Famer Jim Ross has to say about this:
“If the rumored plans for WWE to run two, brand specific PPV Special’s monthly on the WWE Network after the brand separation are true, then that tells me that WWE is serious about keeping the brands separate which is the number one thing that I outlined as needing to occur for the spilt to have a chance to work.
It also likely means that each brand will have their own primary champion ala WWE World Champion and another title of a similarity that would easily denote that it’s the brand’s top prize.
Keeping the brands separate until they are strategically blended for an event like the Royal Rumble or one of the other more established PPV’s makes sense.
I’d love to see the two, USA Network shows be as uniquely different as possible from a creative standpoint as to not resemble each other much at all just like how RAW and Nitro differed back in the day. If both RAW and Smackdown are produced with exclusive elements it would seem to me that would increase the chances of being successful on their own merits.
For sure, the brand split cannot produce RAW and RAW-Lite TV shows for the potentially game changing move. Love to see these two shows appear to be owned by different companies while both tries to increase their market share.”
