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WWE’s Merch Sales Right Now Are Higher Than The Attitude Era

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WWE’s business in the US is booming right now, thanks to Roman Reigns’ 1,000+ day title reign and incredible ongoing Bloodline storyline.

As we reported earlier, the ‘Trial of the Tribal Chief’ segment from this past Friday’s SmackDown crossed 3 million viewers on TV, which is unprecedented in current times and something that WWE hasn’t drawn in a few years.

According to the Wrestling Observer, WWE’s merch sales are at their absolute peak right now:

“Attendance is way, way up. It’s been big on cable… even in the Attitude Era, when it was big on cable, it wasn’t beating the top network shows. It wasn’t even close. But now, I mean, it is.

It’s crazy, and people wanna say that somehow this isn’t hot. It is so hot. It’s the hottest wrestling has been since 2001, that’s 22 years, and people may look back and go, ‘Oh, they were doing three million viewers not that many years ago,’ although TV’s changed. They certainly weren’t doing these crowds on a regular basis like they are now.

The crowds for the quarter would be some of the highest in many years, and so many other things when you look at them.

Merchandise has never been higher, ever. Not in the Attitude Era, not in the Hulk Hogan era. Never as high as it is now. Roman is the catalyst. Cody Rhodes is doing great on RAW, no doubt about it.

Roman… he’s been great since he went heel, and it’s been building and everything like that, but even when you look back 6 months ago, it’s gone way up since six months ago.”

Also Read: LA Knight Comments On Being In The Top 5 Merch Sellers In WWE

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