All Elite Wrestling (AEW) is projected to incur losses of approximately $34 million in 2023, according to estimates by Brandon Thurston of Wrestlenomics.
AEW is expected to generate around $154 million in net revenue this year, with a significant portion coming from the United States media rights deal with Warner Bros. Discovery, contributing an estimated $68 million annually.
Additional revenue sources include international TV deals, pay-per-view buys, ticket sales (projected at $34 million from over 500,000 tickets), and consumer products ($22 million).
Despite increased revenue, AEW’s expenses surpass its income, with talent compensation estimated at $85 million per year. Additional costs for media and event operating expenses, consumer products licensing, and general expenses bring the total estimated outlay to over $188 million.
Wrestlenomics predicts AEW will have an EBITDA (earnings before interest, taxes, depreciation, and amortization) of $34 million in losses for 2024, indicating a challenging financial outlook.
However, there is optimism for AEW’s future profitability. Wrestlenomics suggests that a substantial increase in the promotion’s United States media rights fees could potentially lead to profitability as early as 2025, highlighting a potential bright future for All Elite Wrestling.
WWE Hall of Famer Eric Bischoff tweeted the following after this report came out:
“AEW isn’t working (no growth) and in the TV biz, as I’ve said many times before: If you are not growing, you’re dying. If the financials are as ugly as I suspect they are, no growth + dismal financial performance = NEXT.”
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