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Eric Bischoff Reveals That The Importance Of The 18-49 Demographic Is Overrated

Eric Bischoff Article Pic 7 WrestleFeed App

• Eric Bischoff Reveals That The Importance Of The 18-49 Demographic Is Overrated

On a recent episode of his weekly ’83 Weeks’ podcast, WWE Hall Of Famer Eric Bischoff revealed what most of us already know, that people absolutely overestimate the importance of the 18-49 demographic TV-ratings, when what actually counts is the official number, is obviously the overall Nielsen TV-rating.

Here’s what Easy E said:

“I think if you’re an executive in a media buying company or advertising agency, I think [the 18-49 demographic] matters. To the rest of the world, it doesn’t mean two sh*ts. But it is something that everybody can pat themselves on the back for, I’m talking about AEW supporters and fans.

I’m not knocking it by the way, I’m excited that everybody is excited. But when somebody asks me what do you think about the focus [on the 18-49 demographic], it’s primarily driven by the internet wrestling community and people that write for it.

It’s not new, it’s been that way since I made the decision to go after the 18-49 male demo. Not because I was brilliant but because I knew there was no way I was going to beat WWF at what WWF was doing back before Nitro launched. 18-49 has always been important.

Today it’s so much of a conversation because it’s a line item that those who are anti-WWE and pro-AEW can go, yeah, but AEW beat WWE in the demo. Big f**kin’ deal, AEW on Wednesday night with no real competition for 18-49 gets a higher percentage of a demo than Monday Night RAW going head to head with Monday Night Football where the vast majority of the 18-49 year olds that watch wrestling also watch football.

It’s like me getting into a fist fight with Mike Tyson’s kid and coming out on top of that. I’m just making this up, and if he did or he does, and I were to mop the floor with that 16-18 year old kid, that’s like me walking around saying I beat the sh*t out of Tyson.”

• On This Day In Pro Wrestling History (October 3, 1987) – Saturday Night’s Main Event 12

On this day in Pro Wrestling history on October 3, 1987, the World Wrestling Federation aired ‘WWF Saturday Night’s Main Event 12’ on NBC.

The entire event was originally taped on September 23, 1987 at the Hersheypark Arena in Hershey, Pennsylvania.

Here are the results:

– WWF Intercontinental Championship: Macho Man defeated The Honky Tonk Man (c) by DQ

– WWF World Heavyweight Championship: Hulk Hogan (c) defeated Sika

– King Kong Bundy defeated Paul Orndorff

– WWF Tag Team Championship: The Hart Foundation (c) defeated The Young Stallions

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