“Hell Froze Over” (as his new T-Shirt says) when CM Punk returned to WWE after almost 10 years at Survivor Series 2023 in Chicago.
According to PWInsider, Punk’s merch sales were in 6 figures on the night of his return to WWE.
On his podcast, Kevin Nash revealed how much money Punk drew on his first night back:
“He did $600,000 worth of merchandise like the first 24 hours that he came back. I watched SmackDown last Friday because I knew he was gonna be on. That was the reason I watched. I wasn’t gangbusters over his initial interview that he cut.
I think it was a really good job that [Triple H] did in him showing up at RAW, showing up at SmackDown, and then basically saying that he was going to NXT to see Shawn Michaels, and then he would come back to RAW the following Monday and make his decision on who he’s gonna sign with.
By doing that alone, it brought the NXT brand up because he was going to listen to what Shawn had as an offer. I thought that was brilliant. He went out and did the thing and had the Bret Hart hoodie on and he did the thing with Shawn.
If you’re gonna say you’re the best in the world, you need to show that man some respect because most of us that have been in the ring with Shawn consider him the best that’s ever done that, as far as the best worker. Kudos to that whole situation.”
Punk’s first match in WWE in almost 10 years will take place on December 26th at a WWE Live Event at Madison Square Garden, where he will face Dominik Mysterio.
CM Punk has also revealed that he will compete in the 2024 Men’s Royal Rumble match, as he wants to finish his story of finally main eventing WrestleMania, which he never did in his first WWE run from 2006 to 2014.
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