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WWE Made $1 Million From A Recent Gimmick Match

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• WWE Made $1 Million From A Recent Gimmick Match

WWE recently partnered up with PepsiCo to promote their new Mountain Dew Pitch Black drink.

Head of WWE creative Triple H promoted it by booking Bray Wyatt vs. LA Knight in a “Mountain Dew Pitch Black Match” at Royal Rumble 2023.

This was Wyatt’s first televised match since WrestleMania 37, which he won in just 5 minutes.

According to the Wrestling Observer, WWE made $1 million from this deal:

“Well, you know the thing is that Mountain Dew one, that was a million-dollar deal. That’s significant money if you can get deals like that. It was a really crappy match though and they kept it short.

I guess Pepsi has to decide whether it’s worth it to spend a million dollars to sponsor a crappy match, maybe it is. I don’t know, on a pay-per-view that was seen by 2 million people.”

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• On This Day In Pro Wrestling History (February 17, 1986) – WWF MSG House Show

On this day in Pro Wrestling history in 1986, the World Wrestling Federation held a televised house show at the Madison Square Garden in New York City, New York.

This live event aired on the MSG Network and featured Gorilla Monsoon & Lord Alfred Hayes on commentary.

The results can be found below:

Lanny Poffo defeated Rene Goulet

King Tonga (Haku) defeated Les Thorton

The Hart Foundation wrestled The Killer Bees to a time-limit draw

King Kong Bundy defeated George Wells

Ricky Steamboat defeated The Magnificent Muraco

Tony Atlas defeated Barry O

Adrian Adonis defeated George ‘The Animal’ Steele by DQ

Nikolai Volkoff & The Iron Sheik defeated Dan Spivey & Cpl. Kirschner

Ted Arcidi defeated Terry Gibbs

Lumberjack Match – WWF World Title: Hulk Hogan defeated Randy “Macho Man” Savage

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