4. ICOPRO
From 1992 till 1995, Vince McMahon had his very own Sport Supplement Nutrition Line, called ‘Integrated Conditioning Program’, short: ICOPRO.
They had all kinds of products like Creatine, all sorts of Whey Proteins, Weight Gainers, Pre-Workout Stacks, Amino Acids, …
Bret “The Hitman” Hart said in his 2007 book ‘My Real Life In The Cartoon World Of Wrestling’ that his free samples of Protein tasted so damn bad, he gave them away as a gift to anyone who wanted them.
Doesn’t exactly fit the commercial slogan: “ICOPRO, You’ve Gotta Want It!”
